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CARLSBERG GROUP

#3 in the world – #1 in Eastern Europe – #2 in Western Europe – 150 countries of operation, in 3 continents – 47,000 jobs – 140 trademarks

Carlsberg Group at a glance

Addressing the challenges of the global market in the same way a sailboat organizes Carlsberg Group’s journey and its affiliate companies are constantly raising the bar, to maintain a strong position in the market.

Being the world’s third largest brewing group, with 47,000 employees, we feature a high degree of diversification across the 140 trademarks we represent, our operating countries, and multiple customer needs all over the world.

From a strategic point of view, the Group is focusing on three regions with a large market share:

- Northern and Western Europe

- Eastern Europe

- Asia

One of our main strategies is focusing on markets where the Group features sufficient potential and products to create a favorable environment for ensuring a leading position.

The Group’s vision is to become the most successful player in the global market, standing out for its high level of professionalism and for creating added value for employees, partners and society.

Making strategic choices and offering quality products, Carlsberg Group fills the everyday lives of consumers who buy our products with smaller and greater moments of joy, either directly or indirectly.

Featuring a strong portfolio that includes more than 140 trademarks, Carlsberg Group reaches and meets different customer needs across the world. In particular, the portfolio consists of world-renowned quality brands, including Carlsberg, Baltika and Kronenbourg 1664, and powerful local brands, including Ringnes (Norway), Feldschlösschen (Switzerland), Lav (Serbia) and Wusu (Western China).

 

The Group’s brand portfolio potential is demonstrated by the fact that Baltika, Carlsberg and Tuborg rank among the six biggest trademarks in Europe, with Baltika in the first place.

 

GO TO:

The official international site of Carlsberg beer.

www.carlsberg.com
www.carlsbergbeer.gr
www.carlsberggroup.com
www.partofthegame.tv