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Agricultural cultivation provides us with essential raw materials for our beer production, such as barley and hops. It is no coincidence, therefore, that agriculture is a key pillar of our sustainable development strategy.
By 2040, our goal is for 100% of our raw materials to come from sustainable farming and processing practices. These materials should be sourced from farms certified at least at the "Bronze" level by the Farm Sustainability Assessment (FSA), which is supported by the Sustainable Agriculture Initiative Platform (SAI Platform), or from farms certified under equivalent standards.
At the same time, as a vital link in our value chain, our company’s suppliers are required to sign and comply with the Carlsberg Group Supplier Code of Conduct, which sets specific standards that all our partners must adhere to.
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Supporting farmers and their communities in the transition to more sustainable practices and certifications, all the while ensuring they are fairly compensated for their efforts
Collaborating with our suppliers and partners to accelerate regenerative agriculture as the new norm
Investing in our own R&D to gain more knowledge on how regenerative practices can improve soil health, biodiversity and carbon sequestration
Educating customers and consumers on regenerative agriculture benefits, and championing these through our brands and brews
Water is an extremely valuable natural resource and an essential key ingredient in our products, while other key ingredients, such as grain and hops, need it to grow. Therefore, its conservation is a great responsibility as well as a necessity for us.
Our products bring people closer and are strongly related to moments of joy and relaxation. However, irresponsible drinking -such as underage drinking or drink and drive- remains a global problem.
Climate change affects our lives no matter where we are on the planet. As a responsible company with a commitment to zero carbon footprint in the coming years, we have already taken important steps in this direction.