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ZERO

Farming Footprint

With the evolution of our ESG program we have introduced agriculture as a new ESG focus area. Within this, we have a ZERO Farming Footprint ambition which includes new targets and activities in our upstream value chain, and new milestones towards 2030 and 2040.

We will go Beyond by sourcing our raw materials from sustainable sources and from regenerative agricultural practices, targeting 30% of all raw materials by 2030, and 100% by 2040.

The activities we will undertake to achieve our ZERO Farming Footprint ambition will also create carbon impact benefits that will accelerate progress towards a ZERO Carbon Footprint across our entire value chain by 2040.

Learn more in our ESG Report

 

WHAT ARE WE WORKING TOWARDS?

 

2030

2040
  • 30% of raw materials are from regenerative agricultural practices and are sustainable sourced
  •  100% of raw materials are from regenerative agricultural practices and are sustainable sourced

WHAT ARE WE DOING TO ACHIEVE THIS?

SUPPORTING FARMERS AND COMMUNITIES

SUPPORTING FARMERS AND COMMUNITIES

Supporting farmers and their communities in the transition to more sustainable practices and certifications, all the while ensuring they are fairly compensated for their efforts

COLLABORATING WITH SUPPLIERS

COLLABORATING WITH SUPPLIERS

Collaborating with our suppliers and partners to accelerate regenerative agriculture as the new norm

INVESTING IN KNOWLEDGE

INVESTING IN KNOWLEDGE

Investing in our own R&D to gain more knowledge on how regenerative practices can improve soil health, biodiversity and carbon sequestration

CHAMPIONING THE BENEFITS

CHAMPIONING THE BENEFITS

Educating customers and consumers on regenerative agriculture benefits, and championing these through our brands and brews

THIRSTY FOR MORE?

Explore our other ambitions
ZERO Water Waste

ZERO Water Waste

Water is an extremely valuable natural resource and an essential key ingredient in our products, while other key ingredients, such as grain and hops, need it to grow. Therefore, its conservation is a great responsibility as well as a necessity for us.

ZERO Irresponsible Drinking

ZERO Irresponsible Drinking

Our products bring people closer and are strongly related to moments of joy and relaxation. However, irresponsible drinking -such as underage drinking or drink and drive- remains a global problem.

ZERO Carbon Footprint

ZERO Carbon Footprint

Climate change affects our lives no matter where we are on the planet. As a responsible company with a commitment to zero carbon footprint in the coming years, we have already taken important steps in this direction.