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ZERO

Packaging Waste

The goal of achieving ZERO Packaging Waste is a strategic commitment in our adoption of sustainable solutions at every stage of the value chain.

A key role in this effort is played by the innovation of DraughtMaster kegs, which are now made from transparent material that enhances recyclability. These kegs also have a significantly reduced carbon footprint and lower water and maintenance requirements, without compromising their quality or durability.

Similarly, we focus on innovation across our other packaging formats to ensure they are recyclable, reusable, or renewable, and made from recycled materials—while also emphasizing the collection and recycling of our packaging after use. 

The actions we undertake to achieve our goal of ZERO packaging waste will accelerate progress toward ZERO Carbon Footprint across our entire value chain by 2040.

Learn more in our ESG Report

  
OUR TARGETS

 

2030
  • 100% recyclable, reusable, or renewable packaging
  • 90% collection and recycling rate for bottles and cans
  • 50% reduction of virgin fossil-based plastic
  • 50% recycled content in bottles and cans 

 

 

WHAT ARE WE DOING TO ACHIEVE THIS?

Designing circular packaging

Designing circular packaging

Designing our packaging so that it contributes to the circular economy

Increasing bio-based materials

Increasing bio-based materials

Increasing the use of packaging from responsible bio-based sources

Introducing alternatives

Introducing alternatives

Introducing alternatives to fossil-fuel-based plastics in our packaging portfolio

Supporting deposit return schemes

Supporting deposit return schemes

Supporting efficient deposit return schemes across our markets

Increasing usage

Increasing usage

Increasing the amount of times our large share of reusable bottles are used in their lifetime

Working with suppliers

Working with suppliers

Working with our suppliers to increase the recycled content in our packaging materials

THIRSTY FOR MORE?

THIRSTY FOR MORE?
ZERO Irresponsible Drinking

ZERO Irresponsible Drinking

Our products bring people closer and are strongly related to moments of joy and relaxation. However, irresponsible drinking -such as underage drinking or drink and drive- remains a global problem.

ZERO Water Waste

ZERO Water Waste

Water is an extremely valuable natural resource and an essential key ingredient in our products, while other key ingredients, such as grain and hops, need it to grow. Therefore, its conservation is a great responsibility as well as a necessity for us.

ZERO Farming Footprint

ZERO Farming Footprint

With the evolution of our ESG program we have introduced agriculture as a new ESG focus area. Within this, we have a ZERO Farming Footprint ambition which includes new targets and activities in our upstream value chain, and new milestones towards 2030 and 2040.