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ZERO

Packaging Waste

We have introduced packaging as a new ESG focus area. Within this, we have a ZERO Packaging Waste ambition which shapes new targets and activities in both our up- and downstream value chain, and new milestones towards 2030.

More specifically, we gradually removed the green colour from our DraughtMaster kegs, replacing them by transparent ones, aiming to enhance their recycling options. From the first stages of production through to their final recycling, our innovative DraughtMaster kegs have a lower carbon footprint and lower water and maintenance requirements compared to conventional barrels, ensuring that the taste of our products remains the same, to the very last glass. Transitioning to transparent DraughtMaster kegs further strengthens the extent and means of their recycling, while maintaining the exact same high-quality of the final product, as well as the durability of the keg packaging. In this way, our steady shift towards “greener” solutions now includes our packaging, and we remain committed to further reducing the footprint of our packaging materials in the near future.

 

 

Learn more in our ESG Report

  
OUR TARGETS

 

2030
  • 100% recyclable, reusable, or renewable packaging
  • 90% collection and recycling rate for bottles and cans
  • 50% reduction of virgin fossil-based plastic
  • 50% recycled content in bottles and cans 

 

 

WHAT ARE WE DOING TO ACHIEVE THIS?

Designing circular packaging

Designing circular packaging

Designing our packaging so that it contributes to the circular economy

Increasing bio-based materials

Increasing bio-based materials

Increasing the use of packaging from responsible bio-based sources

Introducing alternatives

Introducing alternatives

Introducing alternatives to fossil-fuel-based plastics in our packaging portfolio

Supporting deposit return schemes

Supporting deposit return schemes

Supporting efficient deposit return schemes across our markets

Increasing usage

Increasing usage

Increasing the amount of times our large share of reusable bottles are used in their lifetime

Working with suppliers

Working with suppliers

Working with our suppliers to increase the recycled content in our packaging materials

THIRSTY FOR MORE?

THIRSTY FOR MORE?
ZERO Irresponsible Drinking

ZERO Irresponsible Drinking

Our products bring people closer and are strongly related to moments of joy and relaxation. However, irresponsible drinking -such as underage drinking or drink and drive- remains a global problem.

ZERO Water Waste

ZERO Water Waste

Water is an extremely valuable natural resource and an essential key ingredient in our products, while other key ingredients, such as grain and hops, need it to grow. Therefore, its conservation is a great responsibility as well as a necessity for us.

ZERO Farming Footprint

ZERO Farming Footprint

With the evolution of our ESG program we have introduced agriculture as a new ESG focus area. Within this, we have a ZERO Farming Footprint ambition which includes new targets and activities in our upstream value chain, and new milestones towards 2030 and 2040.